Punk CX: Next Best Action
Listen to Mark in this LinkedIn live interview with Adrian Swinscoe, the CX thought leader and author of the Punk CX book and podcast series.
The first few minutes are spent sharing stories about the World Cup, and which of my three teams (England, Germany and USA) stand the best chance of winning!
The meat of the event delves into the concepts of “Best Next Action” and how businesses can leverage such decisioning technology to improve their CX results.
