The Wizard of CX AI
Why businesses need the “Human Behind the Curtain”
As many as 95% of all customer interactions will be through channels supported by AI by 2025, according to Servion Global Solutions. No matter your prediction for the future, we can practically guarantee that AI and ML will play a key role in improving customer journeys.
Despite the clear advantages of AI in customer journey management, AI isn't a magic button that optimizes everything without any business input. AI can only find patterns in the data it is provided for learning, and it's almost impossible to ensure that a business has enough relevant existing data to adequately train an AI to cover the entire marketing or CX operation.
Therefore, it's much more effective to deploy AI on specific (often new) challenges where it can be targeted.
