Organizational Transformation

Most CX initiatives fail because the organization is not correctly aligned to execute on the big picture of your brand behaviors and customer journeys.

Departmental objectives often clash; leadership may have defined a good brand vision, but isn’t aligned on how the organization can deliver it; employees are confused about their true priorities, especially when they look at their structure or incentives.

Correctly aligning the organization to your business anchors and brand behaviors is a critical optimization to your success in Branded Customer Experience - the final one of the four alignment foundations that support the overall BCX vision.

Journey-Smiths provide people and leadership workshops to help uncover organizational challenges, assess options for change, and thus transform your organization. We will set you up to get your teams to take advantage of the full opportunity that exists in your customers.