Branded Customer Experience
In competitive consumer industries it is now often impossible to compete over product and price. The one true differentiator for your business is the experience offered to the customer - this is how they feel about you and what they will remember to bring them back.
The best performing companies have made the experience they provide an integral part of their brand proposition. These businesses often out-pace the competition by more than 100%. These businesses realize two key things:
Brand promise needs to move beyond simple values and into intentional behaviors with the customer.
Aligning customer journeys with brand behaviors allows the customers’ experiences to become part of the brand message delivered by your business.
Journey-Smiths have over a decade of experience in helping businesses define their brand promise and link it directly to the experiences to be delivered to the customer. We can then train your teams to deliver on this promise with enthusiasm, belief and consistency.
We can help define for your business:
the right brand promise and behaviors; that align with
the key business anchors from leadership; and so weave
brand behaviors connected into customer journeys; achieving
delivery through your existing technology systems and data; and supported by
your teams training to deliver the best possible customer experience.